Lead UX/UI Designer
As the Lead UX/UI Designer, my primary responsibilities loop around customer research, persona development, feature design, wireframing, prototyping and user testing. Facilitated design thinking and human centered design methodologies while integrating with Lean UX best practices within a highly agile development environment. Defined dev frameworks for implementation which incorporates UED, Engineering, and Project Management teams. Development of high fidelity HTML5 prototoypes. Creation of custom internal living style guides, ux stencils, and pattern libraries. Development of interaction and functional specifications as well as product requirement documentation. Established the visual language of the product. Developed motion studies for key product features and interactions. Worked closely with all teams to ensure development of the best products for our beta customers as well as aligning with business objectives for key stakeholders.